More Than An Idea

Posted on April 12 2019

I have always loved diving. Breathing underwater is beyond words. Yet, I wasn’t satisfied by what was available for us to wear around town during those life intervals that pulled us away from the waters. Now, this isn’t to say that I haven’t seen each and every dive shop try and do its own marketing via clothing, but nothing that represented the whole. That was in my eyes at least. So, during a quick stop over at my parents place which is located in Sun Valley, Idaho, I had an feeling that turned into an idea, that is currently on its way to becoming something more. I needed to start a life style apparel company for all divers across the board.

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